Jimi Hendrix is universally regarded as the single most influential guitarist of all time. Proclaimed “the world’s greatest guitarist” by Rolling Stone on multiple occasions. Jimi Hendrix was an enigmatic showman and unparalleled creative musical genius. His style was fresh, distinctive, vibrant and always on the cutting edge of 60s culture. From his legendary performances at Woodstock and Atlanta Pop to his unforgettable, show-stopping performance at Monterey Pop Festival, Jimi Hendrix’s music is not only remembered as the anthem of a generation, it continues to influence modern music the world over. Just as Jimi Hendrix pioneered the explosive possibilities of the electric guitar in the 1960s, the Authentic Hendrix® branded product lines mirror that same creative passion and unquenchable thirst for discovering new and innovative sounds.